David Ogilvy, the “Father of Advertising,” defined a brand as “the intangible sum of a product’s attributes.” Brands reflect the feeling… — David Ogilvy, the “Father of Advertising,” defined a brand as “the intangible sum of a product’s attributes.” Brands reflect the feeling about a product, service, or organization and as branding has evolved, brands have become more subjective, focusing on consumer perception and accumulated meaning.
